IVY PARK X ADIDAS

I V Y P A R K X A D I D A S

IVY PARK is active wear founded by Beyonce Knowles . The name Ivy is from her oldest daughter Blue Ivy and Park representing Parkwood Park in Houston Texas. Beyonce’s farther encouraged Beyonce to run to show her discipline and dedication to her dreams.

Ivy Park was founded in 2016 and released a line with Topshop. In April 2019 Beyonce and Adidas announced that they will be collaborating for another IVY PARK release. Beyonce will have 100%. ownership of IVY PARK after splitting with retailer Topshop. IVY PARK X ADIDAS embodied the beauty , sportsmanship and culture of what Beyonce had to offer.

I attended the launch of IVY PARK X ADIDAS at the flag ship location in NYC 5th Avenue. I enjoined the the visuals behind IVY PARK and the colors orange and burgundy paired well together and showcased the beauty of Beyonce and her line. I personally got a item from her collection and cant wait to style it in the future. Below are a few Items that we loved from the release.

Photo Credit : IVY PARK