oqLiq Celebrates NYFW with a Stunning Digital Show Highlighting Their SS21 Street Style Collection
By : @riviereagency
oqLiq Celebrates NYFW with a Stunning Digital Show Highlighting Their SS21 Street Style Collection
New York, NY (February 6, 2020) - The innovative menswear brand, oqLiq, from Taiwan made a sophomore appearance with a virtual show at NYFW: The Shows with their SS21 collection titled,” Natural Blessing.” The collection featuring men’s pieces that are also gender-neutral focus on a color palette inspired by nature with black, deep moss green, and blue hues dominating.
The video opened with a model walking in solitude on the sand and cut to a dark studio with wide ladders and then the collection is woven into beautiful cinematography display of natural space, studio space, and special effects.
The design team focuses on technical design and new-tech materials with utilitarian features such as zippered pockets that are stylish yet functional to face the Pandemic “new normal.” The video highlighted the collection with close up shots of key details in an effortless manner that felt natural and part of the journey.
A chic blazer with architectural zippered pockets will keep a mask or hand sanitizer easily accessible but can easily transition function to a passport, keys, or a cell phone. oqLiq showcased a wearable collection with versatile pieces that can be worn in a variety of settings and great attention to tailoring and details like curved zippers on trench coats, hidden buttons, and zippers for convertibility.
Pieces from the "Natural Blessing" collection were designed to sustain various weather scenarios from a cool breeze to a rain shower. Nature-inspired hues dominated the collection: olive, light blue, charcoal, taupe and black, with layered pieces a few shades both darker and lighter. Fabrics and textiles used throughout the collection were Polartec, nylon, poly, and cotton.
The brand partnered with New Balance who supplied the sneakers for the shoot, fully embracing sneaker culture for everyday wear.
Though traditionally menswear, oqLiq wanted to expand on their successful debut last season at NYFW: The Shows with a unisex approach, sticking true to gender neutrality in the fashion industry, today.