ECCO x Norwegian Rain Waterproof Shoe
Written Content : Chris Chasseaud UK Brand Manager
ECCO x Norwegian Rain Waterproof Shoe
Stylish waterproof specialists Norwegian Rain have teamed up with Danish footwear specialists ECCO on an exciting new project combining expertise to produce a waterproof shoe. Having previously done collaborations with with Grenson and Ally Capellino in producing waterproof footwear and bags respectively, Norwegian Rain have gone back to the drawing board with renewed focus and teamed up with Danish footwear brand ECCO – utilising their resources and know-how – and developing designs together at their labs in Tønder, Denmark.
The result, “The Waterproof Shoe” with the highest standards of anatomical comfort. The limited-edition collection is made with premium ECCO leathers and includes zip boots design variations built on the Danish shoemaker's pioneering ST.1 “shock-thru” innovation.
The tech The hybrid boot offers outstanding shock absorption, as well as increased rebound, the sole features a SHOCKTHRU SD.PU cushion core insert directly beneath the point of impact at the heel. Made on an anatomical last that creates a soft, cupped heel that improves both the stability and the fit, and from the radical, sumptuously soft PHORENETM material inside the midsole.
About ECCO ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide.
About Norwegian Rain Raining 2 out of 3 days calls for drastic sartorial decisions. T-MICHAEL & Alexander Helle have revamped rainwear with their distinct sartorial approach, carefully blending hints of Japanese sensitivity and their life in the rain without compromising on functionality and stylistic preferences. The high tech is hidden. Now available in multi-brand stores in 18 countries worldwide and online at norwegianrain.com and in their flagships in Paris, Tokyo, Oslo and Bergen.
Available online for pre-order at www.norwegianrain.com, delivering mid September. Price; €400 | £360 | ¥49,000
