By Ganni PR

Ganni SS21

After a period of soul-searching at the beginning of lockdown, spent at home in Copenhagen with

her family, Ditte Reffstrup found a light in these dark times. Sunny by nature, her optimism and passion returned in triple – resulting in a Spring-Summer 2021 collection beaming with energy and vibes. A metallic dark silver disco dress with a swirling pattern makes you want to dance. A collection that is big on dresses, Ditte playfully tweaks her signature pretty GANNI summer dress, adding voluminous sleeves and a long smocked bodice. In recent collections the brand has focused on tailoring, honing their approach. This season Ditte adds a few unexpected, distinctively GANNI details. The sleeves of a wool jacket are puffed into balloon shapes and styled with billowing pilgrim-collar shirts. Elsewhere, a single-breasted linen blazer is slouchily cut like an oversize-shirt, perfect for layering. There are more swimwear options this season, in eye-catching prints – leopard spots and graphic florals - celebrating that all GANNI swim is now made from recycled or regenerated fabrics. GANNI continues to activate its commitment to using more responsible fabrics across the collections.

All linen used in the collection is 85% recycled, whilst the majority of fabrics are recycled, certified or organic. Ditte has collaborated with Levi’s® on an array of low-footprint hemp and cotton mix styles, GANNI x Levi’s® - giving classic Levi’s® products a directional treatment. The iconic two-pocket shirt gets reworked into an oversized, blown-up dress. A pair of jeans is reinvented as a high-waisted skirt that almost touches the ankles. The denim capsule will launch in the spring of 2021. To hit refresh, this season instead of a runway show, the collection will be previewed in a video directed by Maria “Decida” Wahlberg as well as a series of portraits shot by Jakob Landvik.

The formats are part of GANNI 202020 - the creative collective that has evolved into an exhibition, running for three days during Copenhagen Fashion Week. The exhibition continues to explore the decade to come and what we have learnt so far. Ditte has partnered up with 7 creatives to bring life to an immersive high-energy fashion week experience. Copenhagen locals can tour GANNI 202020 in person and those abroad will be able to explore on GANNI.com from August 10th at 5PM CEST.

GANNI SS21