Smartwater x Kamyiis Holiday Dinner Event | Harvest & Harmony

by: Christian Mosi

Brands Should Embrace Dinners as a Signature Activation

On December 18th, I attended an unforgettable holiday dinner hosted by Smartwater x Kamyiis, in collaboration with Moët and Glenmorangie. Titled Harvest & Harmony, this event was more than just a celebration—it was a testament to the power of intimate gatherings in fostering meaningful connections. The evening, held at the elegant OASES in New York City, offered a perfect blend of festive delights, thoughtfulness, and creativity. Seated among fashion editors and designers, I witnessed firsthand how a dinner can become an extraordinary platform for storytelling and connection.

The Power of Intimacy: Why Dinners Work

In a world where brand activations often lean toward flashy, large-scale productions, dinners offer a refreshing alternative. Their intimacy allows for deeper conversations and connections—elements that are often lost in larger, less personal settings. This was evident at the Harvest & Harmony event, where each conversation was enriched by the cozy ambiance, making it easier for attendees to engage meaningfully.

For a wellness brand like Smartwater, the choice of a dinner activation was particularly apt. The act of sharing a meal aligns beautifully with themes of nourishment, hydration, and community. Dinner symbolizes giving and togetherness—a time to nourish not just the body but the spirit. By hosting such an event, Smartwater demonstrated a deep understanding of how their brand values could seamlessly intertwine with the cultural significance of dining.

A Feast for the Senses

The evening began with an elegant cocktail hour, where guests were treated to a curated selection of drinks by Moët and Glenmorangie. Each cocktail was a masterpiece, balancing flavor and presentation, and adding a layer of sophistication to the event. From sparkling champagne flutes to meticulously crafted whiskey blends, the beverages set the tone for an evening of indulgence and celebration.

The culinary offerings were equally impressive. Every dish was thoughtfully prepared and served, with flavors that celebrated the harvest season. The dinner was a perfect complement to the festive spirit, embodying warmth, creativity, and care in every bite.

A Night of Style and Substance

One of the most striking aspects of the evening was the guests—each attendee brought their own unique flair to the event. The dress code was an unspoken blend of elegance and individuality, creating a visual narrative that highlighted the diversity and creativity of those in attendance. Fashion editors, designers, and other industry professionals mingled seamlessly, their attire adding to the overall story of the evening.

Ending with Affirmation

The night concluded on a poignant note as the host, Kamyiis, led the group in a heartfelt affirmation to welcome the new year, 2025. This final touch added a layer of intention and reflection, leaving everyone with a sense of renewal and purpose. It was a reminder that brand activations can go beyond promoting products—they can inspire, connect, and uplift.

The Takeaway for Brands

Dinners, like Harvest & Harmony, offer brands an unparalleled opportunity to connect with their audience in an intimate, meaningful way. For wellness-focused brands like Smartwater, these gatherings not only highlight their commitment to health and connection but also create memorable experiences that resonate deeply with attendees. Add the elements of taste, style, and thoughtful touches—like Kamyiis’s closing affirmation—and the event becomes a holistic celebration of the brand’s ethos.

As we move into 2025, brands should take note: intimate gatherings such as dinners are more than just events—they’re experiences that leave lasting impressions, foster real connections, and tell authentic stories.