Discover H&M's latest collaboration with Rokh

Introducing the much-anticipated collaboration between H&M and Rokh, marking the fashion giant's first designer partnership of the year. Rokh, hailed as a leader among emerging Korean designers, embodies a fusion of conceptual flair and everyday wearability that resonates deeply with today's fashion landscape. Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M, expressed excitement about presenting Rok Hwang's signature style through a thoughtfully curated collection.

The 58-piece lineup, set to debut in select H&M stores and online on April 18, showcases Rokh's penchant for reconstructed silhouettes, with highlights including double-layer trench coats, detachable-hem dresses, and reimagined trousers. With prices ranging from $35 to $639, this collaboration promises accessible yet elevated wardrobe staples that invite personal interpretation and style experimentation. Get ready to infuse your wardrobe with Rokh's distinctive aesthetic, and let your creativity shine as you explore this innovative collection.

The collection will be live via H&M.com on April 18th ! Make sure to mark your calenders